98''4K Smart DEL TV, Samsung QN98DU9000FXZC

AI-enhanced picture quality optimized for a super large screen. The Supersize Picture Enhancer reduces noise and increases sharpness, even at its biggest size.

See a wider spectrum of colors than traditional RGB models with PurColor. From green turf to an amazing sunset, you’ll enjoy true-to-life picture quality with our innovative color technology.

Get a clearer picture for more of your shows and videos. 4K Upscaling transforms each pixel for improved content.

Experience smooth action with exceptional motion enhancements. Get crisp visuals at a speed of 120 frames per second for a seamless picture.² ²Motion Xcelerator 120Hz is sometimes called Motion Xcelerator Turbo.

Automatically adjusts the brightness and contrast and reduces the difference between light and dark area so that objects on screen stand out more.

Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen.

Surround yourself with the sound of your TV and soundbar working in harmony. With Q-Symphony, your TV speakers and Q Series soundbar operate as one, optimizing all channels to bring you a masterfully orchestrated audio experience.

Feel every shade of colour as intended. Powerful 4K upscaling ensures you get up to 4K resolution for the content you love.

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.

Game Bar display allows you to optimize your gameplay with comprehensive menu, such as screen ratio adjustment, input lag check, FPS, HDR, wireless headset and more.
*Some game title may not support the function or be limited to use this feature. Screen resolution change from external device may be required.