43'' Neo QLED 4K Smart TV Quantum HDR, Samsung QN43QN90DAFXZC

You’ll appreciate every freckle on your favorite actor’s face, in both the darkest and brightest scenes, thanks to the huge grid of Samsung’s ultra-precise Quantum Mini LEDs that take control of the individual zones of light in your picture for next-level color and contrast. You won’t just be watching TV—you’ll be living it.

Elevate your viewing pleasure by experiencing superb brightness combined with dynamically adaptive scenes in 4K resolution. Neo Quantum HDR+ brings you a more vivid colour experience in a higher dynamic range like none other. * The range of Quantum HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

Put yourself in the middle of the action with built-in Dolby Atmos®. When cars are speeding across the screen, 3D sound moves right along with them thanks to Object Tracking Sound.

Play games and content with smooth motion and virtually no lag or blur. Get uninterrupted action with crisp visuals rendered at top speeds, so you always have a seamless, non-stop picture.

Experience depth and dimension on screen just like you do in real life. Real Depth Enhancer Pro finds the focal point in each frame and adjusts for a fully dimensional picture.

The Sero upscales everything to near-4K picture quality by analyzing each scene of your content.

* Viewing experience may vary according to types of content and format. * 4K AI Upscaling enhances content to near-4K picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

The power behind the 4K picture that actively improves the quality. Utilizing 20 specialized networks the AI-powered processor drives the intuitive Smart TV Hub, Dolby Atmos™ sound, and expertly upscaled 4K resolution.

Now, transform SDR content into near-HDR quality by using deep learning algorithms. By learning the differences between SDR and HDR, the algorithms convert SDR content into near-HDR quality with brighter highlights, more vibrant colours and clearer details. * SDR deep learning algorithms enhance content to near-HDR picture quality. Based on laboratory testing. Viewing experience may vary according to types of content and format.

Dark scenes become detailed so that everything is more visible. The tone of the image adjusts in real time so you can see the screen in any lighting. Plus with improved brightness, you get a rich picture with more to see.

Stream your favorite shows. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen. Discover your must-have apps and streaming services all just a few clicks away.