77'' OLED 4K C4 Smart TV, LG OLED77C4PUA

LG's signature OLED TV technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume1 and with 100% Color Fidelity.

Our Brightness Boosting technology magnifies each individual pixel for luminous picture quality that shines with every detail.

Every LG OLED comes loaded with Dolby Vision™ for extraordinary color, contrast and brightness, plus Dolby Atmos® for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE™ to see films just as the director intended.

The C4's exclusive processor is the brains behind a truly unforgettable TV experience. You'll get smooth, vivid picture no matter what you watch with AI Super Upscaling which automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Multi View lets you split your screen into two unique views so you can watch even more than before.

No matter which TV you choose, your LG TV makes it easier than ever to find what you need and more. Browse all your favorite streaming apps and let LG Channels connects you to 300+ free channels of sports, fitness, cooking and more.

Packed with the gaming features you need to win, like blazing-fast 0.1 ms response rate and native 120Hz refresh rate, plus NVIDIA G-Sync compatibility, AMD FreeSync Premium and VRR support for a smoother, clearer picture. Four HDMI 2.1 inputs allow you to plug in all the devices you need. Whether you game on consoles or on the cloud, the LG Game Dashboard and Game Optimizer put all the control at your fingertips.

Use your voice to control your TV and connected devices with built-in support for Amazon Alexa, Apple AirPlay®, HomeKit and many more or use your own Google Assistant device to control your LG TV.

Sit back, relax, and voice-operate your TV with ease thanks to voice assist capabilities.

When you're not watching, display paintings, photos and other content to blend the LG TV into your surroundings.

The LG OLED evo C4 blends into the background with an almost invisible bezel for a seamless look.